Nike Luna Worldwide Launch

To celebrate the worldwide debut of Nike’s most innovative, researched, and women-focused boot ever, we created an activation at The Surf Club Tournament in San Diego. Through a partnership with Nike and Soccer.com, athletes experienced the Phantom Luna firsthand with interactive photo booths, exclusive giveaways, and try-on stations.

The impact
✅ Core sizes SOLD OUT online in just 5 hours
📸 Over 2,000 participants at each photo booth
🌍 21,000+ page views