adidas CrazyFast Skills Experience
In preparation for the 2023 Womens’ World Cup, adidas debuted their CrazyFast cleat in Blaine, Minn. This branded skills challenge was created where participants could actively try out the new boot while participating in soccer drills and finishing with a photo booth that captured participant data and drove sales.
Results
- Over 4,100 total participants throughout the weekend and week long sessions
- Over 400 website sessions
- Over 600 emails were sent to interested customers
